Sarbacane
the best cold emailing software
Looking for a powerful tool to boost your sales through email prospecting? Sarbacane Engage is the platform you need. Designed to simplify cold emailing and campaign personalization, this software brings together all the essential features to win new prospects and generate more leads. Discover how Sarbacane meets the needs of sales teams looking for a complete, intuitive, and high-performing tool.
Enjoy all our features with no commitment and see how to boost your prospecting.
What is cold emailing?
Cold emailing involves sending an email to an unknown contact with the aim of presenting an offer, product, or service. It’s a direct approach often used by sales teams to grow their client base. By combining qualified data with a compelling message, this technique allows for effective prospecting and the creation of new business opportunities, especially via LinkedIn or through CRM integration. Cold emailing remains one of the most cost-effective prospecting strategies—provided best practices are followed and a professional tool like Sarbacane is used.
Why choose Sarbacane for your cold emailing campaigns?
Proven expertise
Sarbacane is a leading email marketing software, with over 20 years of experience and thousands of satisfied users.
Multiple integrations
Easily connect your CRM and professional tools (LinkedIn, Gmail, etc.) for seamless data integration.
Advanced automation
Sarbacane Engage helps you create targeted and personalized cold emailing sequences to optimize your conversion rate.
Detailed analysis
Track your campaigns in real time to adjust your actions and boost performance.
Competitive pricing
Choose the plan that fits your business and enjoy benefits designed to support your growth.
Sarbacane’s features to help you succeed with your cold emailing campaigns
A simple and intuitive interface for beginners
Sarbacane places great importance on offering a tool that is accessible, even to teams with little experience in email marketing. You benefit from a clear dashboard that allows for a quick check of each campaign and immediate ease of use.
Advanced email personalization
To reach your prospects more effectively, personalization is key. Sarbacane makes it easy to implement dynamic elements such as the prospect’s name or industry. This allows you to create tailored emails that increase the impact of your messages and your open rate.
Cold emailing campaign automation
With advanced automation scenarios, you can set up follow-up or reminder emails based on your contacts' interactions. This targeted approach helps you save time and optimize your resource usage, while ensuring a consistent customer experience.
Segmentation and precise targeting of prospects
Sarbacane allows you to segment your contact base according to specific criteria. By targeting your prospects more accurately, you improve the relevance of your campaigns and increase your chances of closing a sale.
Performance analysis and continuous optimization
With Sarbacane, you benefit from a suite of statistical checks (open rate, click rate, etc.) to fine-tune your prospecting strategy. This allows you to quickly identify areas for improvement and adjust your emails accordingly.
Compliance and data management with Sarbacane
Privacy and data protection are major concerns for any business. Sarbacane complies with current regulations (GDPR) and offers consent management tools as well as simple unsubscribe options. This way, you maintain full control over your customer and prospect data in a secure manner.
Cold emailing best practices with Sarbacane
Write a compelling email subject line to improve open rates
The subject line of your email is the first step in your prospecting. Go for a short and clear message. Avoid overly promotional wording and test different angles to find the one that generates the highest open rate.
Structure an engaging cold email
An effective cold email message must be:
- Short, to grab attention instantly
- Personalized, with references to your prospect’s context
- Impactful, by highlighting your main benefits
- Relevant, by addressing your target’s needs
Managing follow-ups in a cold emailing campaign
It's rare to get a response from the first email. Schedule multiple automated follow-ups in your Sarbacane tool to increase contact points and stay connected with your prospects. Adjust the tone and content of each follow-up to avoid fatigue.
Test your emails for better performance (A/B testing)
With Sarbacane Engage, you can easily implement an A/B testing strategy to compare different versions of your email sequences (subject line, hook, CTA, etc.) and quickly identify the most effective approach. This method helps you optimize your campaign content and maximize your results.
Need to go further?
Also discover our email marketing software:
- A solution designed to optimize all your communication campaigns and achieve your conversion goals.
- A French email marketing software compliant with regulatory requirements and especially effective for companies that value high-quality support.
- An email marketing software for both small businesses and large enterprises—an excellent choice to launch or strengthen your marketing campaigns.