What is a newsletter campaign?
A newsletter campaign is a direct marketing approach that consists of sending emails to several recipients of a database at the same time in a targeted manner. Mailify is a leader routing solution in Europe.
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It's necessary today for advertisers to integrate their newsletter campaigns into their marketing strategy.
A webmaketing or e-marketing strategy cannot do without it, because a lot of conversions go through this door. There are, however, several types of email marketing:
Type of email marketing |
Objective |
Target |
When to send |
|---|---|---|---|
|
Newsletter |
To inform, maintain a relationship, generate traffic |
Prospects, clients, subscribers |
Daily, weekly, within a fortnight, monthly... |
|
Prospection email |
To acquire new clients |
Prospects targeted according to their profile |
Build loyalty, boost sales |
|
Promotional email |
Precise targetig on certian types of customers/prospects |
According to the company |
According to the company |
|
Loyalty email |
Build loyalty, boost sales |
Loyal clients |
After X time (according to life cycle) |
|
Transaction email |
To pass on important information on orders and payments |
New and current clients |
When opening an account, ordering, shipping, delivery, etc.. |
|
Reminder email |
Reactivate inactive contacts |
Make an event known |
After X time (according to life cycle) |
|
Invitation email |
Make an event known |
New customers / users and current clients |
Between 1 or 2 months before the event |
|
Notification email (trigger events) |
To notify, to build loyalty |
New customers / users and current clients |
To prospect, retain clients, boost sales |
Sending newsletter campaigns usually means sending effective email marketing campaigns, but we can also talk about newsletter campaign automation (also known as trigger marketing).
This consists of scheduling the sending of emails automatically according to the profile of customers or recipients of any given newsletter campaign.
For example, you can send a welcome email upon registration, automatic birthday emails, etc.
A successful newsletter campaign is based on a qualified database, good segmentation and good targeting.
Your contact list must be an opt-in list - that is to say that recipients within your list have agreed to give you their emails and receive your newsletter campaign (not mandatory for B2B as opposed to B2C). An unsubscribe link is also mandatory (opt-out).
Wih high-quality address files, you can customize your shipments to improve impact and segment your contacts for customization.
Note that it is advisable to regurlarly update the recipient base to ensure the deliverability of future shipments. For this, it is necessary to remove the bounced addresses, erroneous and duplicates, and to correct the errors in the email addresses.
To send your messages, you must use a newsletter sofware that adapts to your needs.
Generally, these allow the management of contacts and recipient databases a well as the creation of responsive design newsletters (for reading on mobile and tablet) through WYSIWIG type HTML editors.
These solutions also ensure optimal deliverability, thanks to secure and reputable professional routing servers, to minimize the risk of emails failling into SPAM.
Our email marketing solution can give you a wide range of statistics on your newsletter campaign: opening rate, click-through rate, responsiveness rate, conversion rate, etc.
This makes it possible to measure the results and analyse the profitability of the campaigns sent, to optimize shipments and increase its turnover.
Finally, emailing is an excellent digital technique to communicate with your audience.
But to live up to its potentital, it is necessary to obtain training in order to understand what makes a newsletter campaign great - and get to know all the good practices.
check_circle Unlimited import (csv, xls, txt, sql)
check_circle API list
check_circle Advanced multi-criteria targeting
check_circle Automatic removal of duplicates
check_circle Correction of incorrect addresses
check_circle Detection of gender
check_circle Automated management of opt-outs and bounces
check_circle Automatic management of blacklists
check_circle Form builder
check_circle EmailBuilder Drag & Drop
check_circle HTML editor / WYSIWYG
check_circle Add attachments
check_circle Library of royalty-free images
check_circle Add dynamic personalized fields
check_circle Automatically responsive
check_circle Proprietary REVO™ technology
check_circle Dedicated domain name
check_circle A/B Split Tests
check_circle Preview
check_circle Sending of tests
check_circle Checklist before sending
check_circle Scheduled dispatches
check_circle Global Geotracking
check_circle Generate detailed statistics reports
check_circle Individual behavioral tracking
check_circle Calculation of the reading time
check_circle Email provider detection / reading device
check_circle Retarget inactives
check_circle Behavioral targeting
check_circle Google Analytics extension
