What is it?
Follow-up email
A follow-up email is a try to convert a customer who has not responded to a campaign or who has become inactive.
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Smart features
The Sarbacane suite integrates artificial intelligence features designed to optimize every phase of your marketing campaigns, from their creation to post-sending tracking.
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A follow-up email is a try to convert a customer who has not responded to a campaign or who has become inactive.
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There is no standard solution for writing the perfect follow-up email. However, there are some basic guidelines to follow:
The reminder email must be personalized
The subject line, the preheader and the teaser should be carefully chosen
A clear message body will be helpful
A well-thought-out layout
A minimum delay of 3 days should be observed before sending a reminder by e-mail
A visible CTA that leads the recipient to do the action that was initially desired in the initial email campaign
Don't overuse reminder emails
